American International Pictures put out some of the very best horror and science fiction movies of the 1950s. James H. Nicholson and Samuel Z. Arkoff knew their stuff when it came to marketing. They knew that their target audience were teenagers and as such made films geared toward them on a date night. They were also one of the first film companies to package their own double features to be shown at both drive-ins and regular theatres. Their marketing genius created very profitable films on miniscule budgets; films that have stood the test of time and are still so much fun to watch today.